Brand Manager & Digital Consumer Activation

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Full responsibility for Brand strategy and steering together with the Marketing Manager
• Definition of short-term plan to achieve business results and monitoring of KPI’s
• Handle marketing mix, promotional plans, brand activation and budget management
• Cross functional collaboration with International Marketing team, Sales and Trade Marketing, Supply Chain and Controlling
• Coordination of external agencies for the implementation of ad hoc brand projects/activities

YOUR SKILLS

• Master's Degree in Economics or Management, Marketing preferred
• Plus 3 years of previous experience in Marketing in FMCG company
• Able to perform market, financial and Sell-in/Sell-out analysis
• Strong analytical and solution-oriented person with enthusiastic and flexible personality
• Eager to learn working in team and grow with resilience
• Strong knowledge of Excel, Power Point and Database (Nielsen, GFK)
• Fluent in Italian and English

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.