China, Shanghai, Henkel Consumer Brands

Regional Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Grow the APAC Henkel Beauty Care Professional revenues by successfully developing and launching innovations.
  • Outperform the competition with disruptive new products.
  • Key Responsibilities
  • Reviews local launch plans efficiency to drive awareness, consideration, conversion, education and purchase.
  • Launch tracking improves the launch tracking tools and coordinate with markets to optimize launch performance.
  • Consolidates forecast and demand planning and shares with global teams.
  • Analytics monitoring prepares dashboards and monthly review to monitor KPIs (Brands/countries/categories).
  • Market intelligence: develops trend reports, shares insights regionally, supports the ideation process.
  • Provides category expertise and identifies white spots.
  • Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
  • Steers projects according to Henkel’s innovation process together with functional teams (R&D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches.

  • Supports in bridging markets with the global teams: cascading launch dossiers and marketing information and escalating market requests.
  • Constantly communicates with markets and supports including best practices sharing.


  • Master’s Degree or MBA preferred or bachelor’s degree with working experience in MKT.
  • 3-5 years’ MKT experience, even better in product development.
  • Beauty Industry related.
  • Fluent in English.
  • International exposure preferred like overseas study or working experience.
  • Self-motivated /resilient /logic thinker.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24062387
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)