Consumer Brands Trade Marketing Category Manager

YOUR ROLE

• Collaborate with related functions to develop category growth, BTL communication and 4P strategy
• Define categories for how consumers use or perceive them; Provide category insight and analysis for developing a sales plan
• Collaborate with retailers, wholesalers, and distributors to ensure products are stocked and available in stores; Manage relationships with these trade partners to ensure mutual success
• Develop promotional activities specific to retailers, such as price discounts, in-store displays, or loyalty programs to boost sales
• Utilize point-of-sale (POS) materials like shelf displays, banners, or signage that encourage consumers to notice and purchase the product in-store; Ensure products are well-positioned and easy to find on store shelves
• Support sales team for working with retailers to optimize product placement in stores, securing premium shelf space, and ensuring the product is presented attractively; Influence how and where products are displayed to drive sales
• Collect and analyze sales data to evaluate how well products are performing in different retail environments; Use these insights to adjust strategies and maximize the effectiveness of marketing efforts
• Allocate resources for promotional activities with trade partners and optimizing the return on investment (ROI) from these promotions; Work closely with sales teams to ensure that trade promotions align with broader sales goals and to support key retail accounts

YOUR SKILLS

• Bachelor’s degree in related field is required
• Minimum of three (3) years work experience in Trade Marketing is required
• Strong experience in FMCG working with brands and/or in an international environment is required
• Knowledge and understanding of the markets, channels and customers in Korea is required
• Excellent command of MS office is required
• Good communication in English is required and Korean is native

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.