CONSUMER BRANDS

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Despite not being active in Indonesia, the business unit Consumer Brands combines our consumer businesses under one roof. With an optimized portfolio, iconic brands and strong technologies, Consumer Brands holds leading positions especially in the hair category and laundry & home care in many markets around the world.

STRIVING TO MEET CONSUMER NEEDS BY DRIVING
INNOVATIONS WITH ICONIC BRANDS & TECHNOLOGIES

OUR CORE CATEGORIES

On left hand side: women applying a hair care product to her curly hair, on right hand side a man folding the laundry

As a multi-category platform in the consumer goods business, our portfolio focuses on two core categories: Laundry & home care and hair.

Consumer Brands Dishwashing

Laundry & Home Care

Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry & home care portfolio includes laundry detergents and additives, dishwashing, surface cleaners and toilet care products.

Consumer Brands Washing Hair

Hair

With our hair category, we are active in the consumer goods as well as the hair professional business. Our hair consumer segment offers products for hair care, and styling. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products.

OUR TOP BRANDS

Women with a basket standing on a table that is full of Henkel products such as: Persil, Gliss, Bref, Somat, taft and more.

Our innovative brands solve consumer needs and drive Henkel’s competitive edge in the areas of innovation and sustainability. 

Explore more about Consumer Brands