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Ambassadors for a More Sustainable World

More than 10,000 Henkel employees have become Sustainability Ambassadors since the program’s start in 2012.

If we want to achieve our goal of tripling the value that we create compared to the environmental footprint of our products and technologies by 2030, we need everyone to contribute. That is why we strive to give our employees a clear understanding of sustainability and enable them to convey the importance of sustainability to others.

One of our most important educational initiatives is the Henkel program for Sustainability Ambassadors, which was initiated in 2012 to inspire employees to engage even more intensively with the topic of sustainability. Since then, Henkel has trained more than 10,000 ambassadors in 79 countries.

The Sustainability Ambassador School Outreach Program was launched in Indonesia in 2014. To date, more than 75% of Henkel’s managers in Indonesia are qualified Sustainability Ambassadors. Our Sustainability Ambassadors have visited SDN. Pekoren 1 Primary School in Pasuruan and British Jakarta School.

As part of their activities, the ambassadors work with elementary school children, to teach them about the responsible use of resources. We have now reached around 84,000 schoolchildren in 47 countries.

Added to the program in 2014 was the initiative “(Y)our move toward sustainability,” which encourages employees to put sustainability into practice in their day-to-day work, such as in regard to saving energy and eating healthily.

In 2015, another initiative was added to the program: In “Say yes! to the future,” Henkel sales representatives all over the world are being trained on all sustainability topics that apply to sales, going beyond the contents of the Sustainability Ambassador program. They then apply this knowledge in joint projects with our retail customers – in logistics, for example, or in promoting sustainable purchasing decisions. In addition to sales-relevant sustainability matters, the exchange of international best practice examples for retail collaborations is an important component of the training courses, in order to initiate new forms of cooperation.



Sustainability Film for Kids

This educational video is shown to school children worldwide in order to show how they can make a contribution to sustainability.