My Collection

Driving sustainable innovations at Henkel

At Henkel, sustainability is anchored in the innovation process. Thanks to systematic tools and processes, Henkel is consistently developing innovative products and solutions that offer customers and consumers more value and better performance with a smaller environmental footprint. Henkel does not focus on developing a few “sustainable products” with environmental benefits. The company’s aim is to continuously improve all products, taking every aspect and the entire value chain into account.

In 2008, Henkel systematically anchored the focal areas of its sustainability strategy into the innovation process. Researchers must demonstrate the specific advantages of products and processes they are developing with regard to performance, social progress, health and safety, energy and climate, water and wastewater, as well as materials and waste.

Henkel has developed an evaluation system – called the Henkel Sustainability#Master® – to demonstrate specific hotspots along the value chain and across these strategic focal areas, where innovations can have the greatest impact. Only by considering the entire life cycle can Henkel ensure that innovations will improve the overall sustainability profile of its products and processes. Henkel experts use the Henkel Sustainability#Master® not only to evaluate potential innovations but also in dialog with retail partners, NGOs, and other stakeholders.

Portrait of Kevin Woock

Interview with
Kevin Woock

Kevin Woock, Global Market Segment Manager, talks about lightweighting in the automotive industry and explains how Henkel’s unique portfolio of solutions makes safer, more efficient vehicles possible.

Portrait of Barbara Grossmann

Interview with Barbara Grossmann

Barbara Grossmann, Packaging Engineer in Henkel’s Beauty Care business unit, explains how the use of 25-percent recycled aluminum in Fa deodorant spray cans could help Henkel save as much as 10,000 metrics tons of CO2 per year.

Portrait of Marwa Mohamed

Interview with Marwa Mohamed

Marwa Mohamed, Regional Manager for Talent, Leadership & Learning in India, Middle East and Africa, explains how the Henkel Innovation Challenge encourages students and Henkel employees alike to think creatively about the world in 2050.

Portrait of Pete He

Interview with
Pete He

Pete He, Senior Research Fellow, explains Henkel’s new commitment to reduce the water volume in Purex liquid laundry detergent and why collaboration with Walmart and other stakeholders is critical to gaining market acceptance.



A more sustainable lifestyle without turning your everyday life upside down? Henkel Beauty Care invited the online community to submit inventive videos on the online platform to encourage responsible shower behavior - not by finger-pointing, but rather in an entertaining and charming way.

The result speaks for itself: 91 videos from 17 countries were handed in for the competition. And that diversity reflects in how differently participants dealt with the topic: by rhyming & rapping, spilling, splashing & flirting.



The Shower Rap: Water is my Homie




Absurd Waste




Water for the Penguin