Corporate Culture

Our Purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 53,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.

Our Purpose

Our Purpose


It all started with a dream. 145 years ago, Fritz Henkel, an entrepreneur, and courageous pioneer at heart revolutionized the everyday life of people. With that, he launched a legacy of care: for his employees, society, and environment. Long before the concept existed, he put sustainability first.

Today, the name Henkel still stands for these values. Our sense of unity has made us a diverse community of about 53,000 that customers and consumers put their trust in. Together, we enrich and improve the lives of billions every day through our products, services, and solutions. And we have the potential to impact even more.

We will build on our pioneering spirit, knowledge, and resources to shape a purposeful future for the next generations. With our innovation and technology, we create value for customers and consumers, bring success to our teams, and are a force for good in the world.

Our Values

At Henkel, we shape our future guided by a long-term strategic framework based on our purpose and our values.

This framework will help us to win the 20s for Henkel with a clear focus on purposeful growth. This means creating superior customer and consumer value to outgrow our markets, reinforcing our leadership in sustainability and enabling our employees to grow, professionally and personally, through their work at Henkel.

The main elements of our strategic framework are a winning portfolio, competitive edge in the areas of innovation, sustainability and digitalization as well as future-ready operating models, underpinned by a strong foundation of a collaborative culture and empowered people.

For more information on the strategic framework go to: