Apr 19, 2016

Speaking engagement

Sharing Henkel’s strategy in emerging markets at the Prasetiya Mulya Business School

Allan Yong, President of Henkel Indonesia, gave a guest lecture at the Prasetiya Mulya Business School (PMBS) in Jalan TB Simatupang, South Jakarta, on April 11. Speaking to 60 post-graduate students from the Magister Management program, Allan presented the company’s strategy in the emerging markets.

Emerging markets are major drivers of Henkel’s strategic priority to further globalize its businesses and operations around the world. By the end of 2016, the company plans to achieve sales of 10 billion euros in the emerging markets, where 55 percent of its employees are based.

Henkel’s strategy is to “go deep” and accelerate growth in our existing growth countries. In addition we will also enter selected growth markets where we do not have a foothold yet. In 2015, the emerging markets continued to be the main growth driver for Henkel with an organic sales growth of 5.9 percent, and accounting for 43 percent of total sales.

In Indonesia, Henkel is committed to being the partner of choice to our customers and an employer of choice. Additionally, being a global company, we have the ability to leverage our global capabilities to meet customer needs, as well as work with our customers and value-chain partners to set new benchmark in innovation and sustainability.

After the presentation, the students asked questions about Henkel’s best practices globally, regionally, and in emerging markets. The session was also a valuable opportunity for many of the students to seek a senior executive’s opinion on economic developments and their impact on Indonesia.

This activity is part of Henkel’s communications program in Indonesia that aims to introduce Henkel (and its business) to the students, as well as to share Henkel’s views and experiences about best business practices.

Allan Yong shared Henkel’s strategy in emerging market to Prasetiya Mulya Business School students.

Allan Yong (right) happy to share his experiences running Henkel’s business in emerging market to the students during the coffee break session.