Strengthens collaboration with distributors

Henkel Indonesia held a Distributor Day on 8 March to showcase Henkel's Southeast Asia Regional Innovation Center and recognize our authorized distributors for their contributions. These distributors represent our adhesive technologies businesses.

The event, which included an exhibition, live demonstrations, and presentations, enabled our distributors to gain a deeper understanding of our high impact solutions and innovation capabilities.

The exhibition featured our smart factory and Industry 4.0 capabilities as well as adhesives applications in various markets. The key markets include sports and fashion, furniture and building components, personal hygiene products, flexible packaging, food and beverage, paper solutions, general industry, and transport and metal.

To showcase our latest equipment and technologies, Henkel's experts gave live demonstrations on flexible packaging using the laminator machine, and wood lamination using the polyurethane reactive hot melt laminator machine.

Henkel's experts also delivered presentations on business strategies, the significance of the Innovation Center, and Henkel's 'e-Shop'. 'e-Shop' is an online ordering platform for registered customers and distributors.

Lucky Lee, President of Henkel Indonesia, said, "Our distributors are crucial to our success and we are committed to building strong partnerships with them. This will allow us to better serve our customers and drive profitable growth together."