Henkel to Change Distributorship for Consumers & Craftsmen Brands in Southeast Asia

Henkel will change the distribution model for its Consumers & Craftsmen adhesives brands, portfolio and operations in Southeast Asia starting January 2026. Following a mutually agreed transition, Henkel and distributor partner, OJO Global Trading Co., Ltd., will conclude their current distribution arrangement by 31 December 2025.

This decision follows a strategic review and reflects Henkel’s intention to pursue a new direction for its growth in these markets.

Henkel remains fully committed to the Southeast Asian market and will continue to serve its valued distributors, retail partners, and consumers with its trusted global brands and extensive product portfolio. A dedicated transition team is in place to ensure seamless continuity of service and supply throughout this period.

Henkel will also leverage this opportunity to further strengthen its presence and accelerate growth initiatives tailored to the evolving needs of consumers.

“Southeast Asia is a strategic market for Henkel, and we are fully committed to building strong partnerships and delivering value to our customers and consumers. Our focus remains on innovation, quality, and trust as we continue our journey of growth in this vibrant market,“ said Guy Boone, Corporate Vice President Adhesives for Consumers & Craftsmen.